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Leading international and local experts giving you tools to enhance donor relationships, raise more money and make the world a better place.

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Wednesday, June 1
 

08:30

Breakfast
The chef from Zinc Restaurant and his team will provide you with a continental breakfast featuring fresh baked favourites with house-made jams, coffee, tea and premium orange juice.

09:00

Governance and Boards MasterClass part 1
Limited Capacity seats available

Just imagine…a whole day about boards and board members and that tricky thing called governance. You’ll learn things like:

  • Finding the right board members – and what makes a “right” board member anyway?
  • Firing the lousy board members – without creating chaos and despair
  • Understanding the real job of the board chair – avoiding the rogues and even the mediocre ones
  • Designing meaningful board meetings – preventing boredom and trivial pursuits

Just imagine…a day of truth telling and tough love. Ranting and raving and flashy rings. Tiny tricks and specific strategies.

Join up. Bring your boss and a couple board members.

Send your risky questions to Simone – for her eyes only.



Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →


10:45

11:00

Governance and Boards MasterClass part 2
Limited Capacity seats available

Just imagine…a whole day about boards and board members and that tricky thing called governance. You’ll learn things like:

  • Finding the right board members – and what makes a “right” board member anyway?
  • Firing the lousy board members – without creating chaos and despair
  • Understanding the real job of the board chair – avoiding the rogues and even the mediocre ones
  • Designing meaningful board meetings – preventing boredom and trivial pursuits

Just imagine…a day of truth telling and tough love. Ranting and raving and flashy rings. Tiny tricks and specific strategies.

Join up. Bring your boss and a couple board members.

Send your risky questions to Simone – for her eyes only.



Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →


12:30

13:45

Governance and Boards MasterClass part 3
Limited Capacity seats available

Just imagine…a whole day about boards and board members and that tricky thing called governance. You’ll learn things like:

  • Finding the right board members – and what makes a “right” board member anyway?
  • Firing the lousy board members – without creating chaos and despair
  • Understanding the real job of the board chair – avoiding the rogues and even the mediocre ones
  • Designing meaningful board meetings – preventing boredom and trivial pursuits

Just imagine…a day of truth telling and tough love. Ranting and raving and flashy rings. Tiny tricks and specific strategies.

Join up. Bring your boss and a couple board members.

Send your risky questions to Simone – for her eyes only.



Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →


15:00

15:15

Governance and Boards MasterClass part 4
Limited Capacity seats available

Just imagine…a whole day about boards and board members and that tricky thing called governance. You’ll learn things like:

  • Finding the right board members – and what makes a “right” board member anyway?
  • Firing the lousy board members – without creating chaos and despair
  • Understanding the real job of the board chair – avoiding the rogues and even the mediocre ones
  • Designing meaningful board meetings – preventing boredom and trivial pursuits

Just imagine…a day of truth telling and tough love. Ranting and raving and flashy rings. Tiny tricks and specific strategies.

Join up. Bring your boss and a couple board members.

Send your risky questions to Simone – for her eyes only.



Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →


17:00

Opening Night Happy Hour
Join us after Day 1's MasterClass for a pint or pinot at a spectacular spot (announced soon) just a short stroll down the street.

Wednesday June 1, 2016 17:00 - 19:00
TBD

19:00

Hosted Dinners
Informal dinners in central Edmonton restaurants hosted by locals and visitors alike.  Sign up for the one you want to attend. (optional, attendees responsible for individual costs)

Details will be posted by 27 May 2016.

Wednesday June 1, 2016 19:00 - 22:00
TBD
 
Thursday, June 2
 

07:30

08:00

Breakfast
The chef from Zinc Restaurant and his team will provide you with a selction of seasonal fruit and a continental breakfast featuring fresh baked favourites with house-made jams, coffee, tea and premium orange juice.

08:30

08:40

Just Imagine…Making the Solicitation an Extraordinary Experience
Limited Capacity seats available

Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →


10:00

10:20

1-1: Do Business Better: Measuring the right stuff and more
Limited Capacity seats available

Watch out! This could be 60 things in 60 minutes – a Joyaux rant about doing business better.

Things like measuring fundraising effectiveness and measuring fundraiser performance; actually reading research and applying it; finding balance between the newest thing and the forever fundamentals.

This session is designed especially for more experienced fundraisers who’ve seen it all and are fighting for changes in the field. Bring your list!


Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →


10:20

1-2: No More Boring Stories: Writing for Real People
Limited Capacity seats available

They say everything's a story.

But let's be honest - not everything is a good story. Indeed, some are pretty flat out boring.

And you need to tell great stories to capture the imagination, inspiration and support of your donors. 

In this session, we'll explore what makes a story boring, and how you can transform your storytelling from stale and stodgy to stunning and spectacular, with tips to help you focus on what your donor really wants. 

Speakers
avatar for Sheena Greer

Sheena Greer

Writer & Strategist, Colludo
A decade in the nonprofit sector has given Sheena Greer a disruptive spirit and a lofty goal: she wants you to stop doing things the way they’ve always been done so you can start doing the things you were always meant to do. She is a steadfast strategist, a master storyteller, a... Read More →


10:20

1-3: Driving Donor Desire – Fundraising lessons from the adult entertainment industry and other e-commenrce innovators
Limited Capacity seats available

Adult websites and e-commerce companies like Amazon.com make billions from knowing their audience well.   

Very well...you might even say intimately. 

The most successful fundraisers know their donor’s deepest desires, too.    And technology can help.  Communication innovations driven by e-commerce are becoming more available and affordable.  Now everyone can use these tools to tailor messages that drive results.

Attend this session if you want to learn about how online technology can help you understand more about your donors and inspire new donors to make a gift.  Jon Lloyd will show you how you can be as effective as the innovators when it comes to increasing donor engagement and revenue.


Speakers
avatar for Jon Lloyd

Jon Lloyd

Head of European Campaigns, Mozilla
One of the world’s top digital fundraising and campaigning experts, Jon has a deep background in fundraising and marketing. He has honed his craft in digital-first organisations including SumOfUs.org and Mozilla Foundation.He’s passionate about sharing his knowledge with as many... Read More →


10:20

1-4: In With the Old In With the New: 5 case studies of multi-channel campaign success, ft. monthly giving
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Is Direct Mail dead? Can social media actually raise money? Will all giving be online ten years from now?

We’ve all heard the opinions, now Lynne and Ryan from Harvey McKinnon Associates will give you real examples of fantastically successful multi-channel campaigns.

Featuring monthly giving, fundraising start-ups, and last year’s Anyone But Conservatives campaign.


Speakers
avatar for Lynne Boardman

Lynne Boardman

Managing Director, Harvey McKinnon Associates
Lynne Boardman has been working in fundraising for nearly 20 years in both Canada and the UK, starting with an animal welfare charity in Vancouver who really did keep their donor records on recipe cards! She’s worked with a myriad of causes as a fundraiser and a consultant, from... Read More →
avatar for Ryan Garnett, CFRE

Ryan Garnett, CFRE

Head of Integrated Marketing, Harvey McKinnon Associates
Ryan is a Certified Fundraising Executive (CFRE) with more than 10 years of experience helping non-profits raise more money for their causes. At Harvey McKinnon Associates, he’s the Head of Integrated Marketing and helps clients develop strategies for integrating their efforts through... Read More →


11:30

2-1: Mind Your Mary - the true confessions of a bequest donor
Limited Capacity seats available

Have you ever wished for a deeper understanding of your donors?  Yearned to learn what makes them tick and how to build authentic relationships that lead to more meaningful (and larger) gifts?

Meet Mary.

She’s a real person she been talking to David Kravinchuk her about her charitable giving for almost 30 years.  Recently, this bellwether bequest donor and focus group of one has been anecdotally confirming the most cutting edge market research related to gift planning:

Donors like her love to make bequests to charities!

Come to this session to learn:

  • where to find the ‘Marys’ at your organisation
  • how and when to communicate with Mary
  • what Mary’s 5 key objections are to naming your charity in her will
  • how to respond effectively so you can inspire Mary to make bequest gift
  • Effective and practical stewardship strategies to make sure Mary keeps your charity’s name in her will.

No matter how many staff your organisation has or the size of your gift planning budget, you will leave with a wealth of ideas you can implement right away.

Practical.  Strategic.  Compelling.

Guaranteed!


Speakers
avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →


11:30

2-2: Behind the Data: The Relationships Driving Direct Mail Success
Limited Capacity seats available

Jennifer will share how she had to forget about numbers in order to get the numbers and achieve success.

Join her to find some tips useful for any size shop on how to make your direct mail strategy less of a machine and more of a correspondence between friends.

Speakers
avatar for Jennifer R. Collins

Jennifer R. Collins

Special Projects Officer, Ajax Pickering Hospital Foundation
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival.For the next... Read More →


11:30

2-3: Making your Event a Juggernaut
Limited Capacity seats available

Peek behind the curtain of the unbelivably successful events Alison Hagan has been involved with, in a career spanning three decades.  She'll let us in on the secrets to mind-blowing fundrasing success, including particpant and donor engagement and winning sponsor relationships.

You'll learn tips and tricks from a seasoned professional that you can use to make your next event a wild ride to success. You may even get the answer to removing chili stains from your cherished event t-shirt.


Speakers
avatar for Alison Hagan

Alison Hagan

Director, Development, MS Society
Alison Hagan has worked as a fundraiser at the Multiple Sclerosis Society of Canada, Alberta and NWT Division for 19 years. She has done all the fundraising events, from organizing walks, bike, golf tournaments to third party fundraisers. Alison started as a coordinator out of a small... Read More →


11:30

2-4: 8 Digital Trends in Canadian Philanthropy
Limited Capacity seats available

Paul Nazareth shares the very latest Canadian research on online giving.  With just 8 points and 60 minutes, Paul will get you up-to-speed on this important and growing channel. 

You will leave with a simple overview of the online fundraising marketplace and what it means for your digital fundraising program.

And you'll talke away simple approaches, tricks and tips for maximizing the fundraising potential at your charity using free and inexpenisve tools that are easy to master. 

Speakers
avatar for Paul Nazareth

Paul Nazareth

Vice President, Community Engagement, Canada Helps
CanadaHelps is North America’s largest online charity bringing donors and charities together since 2000. As Vice President of Community Engagement, Paul’s team works directly with over 18,000 charities across Canada. He has been a philanthropic advisor with the Scotiabank Group... Read More →


12:30

Lunch
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

A delicious and funky boxed lunch is yours to enjoy with a little free time.  Catch up with a colleague you haven't seen in years.  Meet a new friend.  Find out about that job you really want.  Or just reflect on the great morning.

13:00

Story Slam for Fundraisers
Limited Capacity seats available

Story Slams are no-holds-barred competitive storytelling events.

WCFC's version will be no different.

5 competitors will take the stage and have a chance to share their best, worst or just plain weirdest fundraising story.

5 random audience members will be selected to judge each story.

The winner will select their favourite charity recipient for a conference delegate and sponsor 'pass-the-hat' donation.

You'll laugh.  You'll cry.  You'll leave inspired.

Moderators
avatar for Sheena Greer

Sheena Greer

Writer & Strategist, Colludo
A decade in the nonprofit sector has given Sheena Greer a disruptive spirit and a lofty goal: she wants you to stop doing things the way they’ve always been done so you can start doing the things you were always meant to do. She is a steadfast strategist, a master storyteller, a... Read More →
avatar for Alison Hagan

Alison Hagan

Director, Development, MS Society
Alison Hagan has worked as a fundraiser at the Multiple Sclerosis Society of Canada, Alberta and NWT Division for 19 years. She has done all the fundraising events, from organizing walks, bike, golf tournaments to third party fundraisers. Alison started as a coordinator out of a small... Read More →
avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →

14:10

3-1: The Power of Planned Giving
Limited Capacity seats available

Fundraising is a multi-tasking, multi-platform job where current dollars are needed most and fiscal goals often trump all.  Where can planned giving strategy fit in an environment like this?

Paul Nazareth has worked in charity teams big and small, was a philanthropic advisor in a Canadian bank and now works for Canada’s largest online charity, CanadaHelps.  We will discuss what a proactive and reactive program looks like and small things a charity can do to right away to ensure more planned gifts, even when a full time staff person is not possible.

Alberta examples will be cited and information on key partners in law, accounting, insurance and advised funds will be highlighted. This will get you set for planned giving this year!

Speakers
avatar for Paul Nazareth

Paul Nazareth

Vice President, Community Engagement, Canada Helps
CanadaHelps is North America’s largest online charity bringing donors and charities together since 2000. As Vice President of Community Engagement, Paul’s team works directly with over 18,000 charities across Canada. He has been a philanthropic advisor with the Scotiabank Group... Read More →


14:10

3-2: 99 Problems But Donor Engagement Ain’t One
Limited Capacity filling up

Mary Saretski and Jane Potentier will provide a fun, informative hour presentation where they rapid fire 99 donor engagement ideas back and forth. This session will have ideas for all sized shops and skill levels. Ideas will be from simple email to more complicated event strategy and everyone is guaranteed to take away at least a few gems from this session that they can put into action right away. We strongly believe that no matter what stage a donor is at (Identification, Cultivation, Stewardship), engaging them with your organization in different, new and often simple ways yields results and builds relationships. Having trouble booking a meeting or securing a donation, start with some new donor engagement ideas and see what happens!


Speakers
avatar for Jane Potentier, CFRE

Jane Potentier, CFRE

Interim Senior Director, Faculty Development, Office of Advancement | University of Alberta
Jane’s fundraising career spans 25 years, 2 countries and a variety of roles.She joined the University of Alberta in 2002 and has led the Annual Giving and Corporate and Foundations Relations programs and currently leads ten Faculty based fundraising teams.Prior to her move to Canada... Read More →
avatar for Mary Saretski, BA, CFRE

Mary Saretski, BA, CFRE

Assistant Dean, Advancement (Interim), Faculty of Arts | University of Alberta
A relationship builder, out-of the-box thinker, and problem solver, Mary has 16+ years’ experience in fundraising: 10 years in Annual Giving at the University of Alberta, 3 years in Major Gifts with Habitat for Humanity Edmonton, and currently leading the advancement team for the... Read More →


14:10

3-3: Finding More Major Gifts: Lessons Learned
Limited Capacity filling up

Are you looking to increase Major Gifts for your charity?  This session will take you step-by-step through one organization’s effort to ramp up their Major Gifts program to meet rapidly expanding needs. 

The presenters will offer two different perspectives.  Christy, as VP Donor Relations at University Hospital Foundation will describe the vision and planning approach that added capacity to their Major Gift program   Andrea, a new UHF Donor Relations Officer, will offer her early experiences of building a donor portfolio and beginning the conversation with prospective donors.  You’ll share in some of the highlights and laugh along about the pitfalls, as you learn from their journey.

No matter if you are in a small shop just taking your first foray into Major Gifts, or you are growing an established big-shop program, you’ll come away with ideas on building your on successful approach to increasing Major Gift revenue for your charity including:

  1. Ideas on creating goals, building a plan and getting buy-in from your colleagues & leadership team.
  2. A checklist of resources critical to building your program, including finding the right person to grow your major gifts.
  3. Where to look for new donors when you’re ‘starting from scratch’.
  4. Key factors to achieving early success.
  5. The 3 biggest mistakes to avoid.

 


Speakers
avatar for Andrea Kopylech

Andrea Kopylech

Donor Relations Officer, University Hospital Foundation
A new recruit to the development team at the University Hospital Foundation, Andrea is excited to connect with donors and help build meaningful and productive relationships while expanding the UHF’s donor base.  Prior to UHF, she consulted as the Director of Client Chemistry for... Read More →


14:10

3-4: The Unicorn Exists! You Just Need to Find It
Limited Capacity seats available

What's the unicorn? Straightforward and cost-effective multichannel acquisition.

Let's talk about the options, what other orgs do, and what makes sense for you. Digital acquisition + digital engagement + multichannel conversion = growing your supporter base and finding new donors (and monthlies!) at competitive and cost-effective ROIs.

Of course, it depends on who you are, what you already do, your risk tolerance and your goals! So let's talk about what some different (real, current Canadian!) programs look like.

Because there is more than just one unicorn.

Speakers
avatar for Ryann Miller

Ryann Miller

Director of Partnerships, Grassriots
Hi I'm Ryann Miller, Director of Partnership at Grassriots, a global strategic and creative agency based in Toronto, that serves the social profit sector.I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I've been doing... Read More →


15:10

15:30

Saving the Planet with Corn Chips
Limited Capacity seats available

Unlikely ways of creating real change in our world no matter how big you are.

Speakers
avatar for Jon Lloyd

Jon Lloyd

Head of European Campaigns, Mozilla
One of the world’s top digital fundraising and campaigning experts, Jon has a deep background in fundraising and marketing. He has honed his craft in digital-first organisations including SumOfUs.org and Mozilla Foundation.He’s passionate about sharing his knowledge with as many... Read More →



17:00

After Party hosted by Care2.com
Limited Capacity seats available

Network with your colleagues with creative cocktails and canapes.


 
Friday, June 3
 

08:15

Breakfast
The chef from Zinc Restaurant and his team will provide you with a continental breakfast featuring fresh baked favourites with house-made jams along with coffee, tea and premium orange juice.

08:30

Building a Successful Digital Fundraising Program presented by CanadaHelps.org | workshop part 1
Limited Capacity seats available

Leading international digital non-profit authority, Jon Lloyd, will lead particpants through an intensive half-day workshop, sharing the most effective online strategies and tools being employed in successful fundraisng programs.

Special workshop guest, Paul Nazareth (canadahleps.org) will also share his expert Canadian perspective.

You'll leave this course with a digital fundraising plan tailor-made for your organization and its needs.  Together, we'll delve into:
  1. Different types of digital communications and when it's best to use them
  2. What you need to know about your donors before you choose what to invest in
  3. The nitty gritty of where and how to start using these tools effectively right away
  4. How to make simple, but hugely effective changes to your existing digital tools
  5. How to develop a testing culture that is guaranteed to make you look awesome
  6. How to get your boss on board

People at every skill level will get value out of this program – this is a chance for you to take a step back and build a digital program integrated with your offline communications that will make your fundraising pop.



Speakers
avatar for Jon Lloyd

Jon Lloyd

Head of European Campaigns, Mozilla
One of the world’s top digital fundraising and campaigning experts, Jon has a deep background in fundraising and marketing. He has honed his craft in digital-first organisations including SumOfUs.org and Mozilla Foundation.He’s passionate about sharing his knowledge with as many... Read More →
avatar for Paul Nazareth

Paul Nazareth

Vice President, Community Engagement, Canada Helps
CanadaHelps is North America’s largest online charity bringing donors and charities together since 2000. As Vice President of Community Engagement, Paul’s team works directly with over 18,000 charities across Canada. He has been a philanthropic advisor with the Scotiabank Group... Read More →



10:15

10:30

Building a Successful Digital Fundraising Program presented by CanadaHelps.org | workshop part 2
Limited Capacity seats available

Leading international digital non-profit authority, Jon Lloyd, will lead particpants through an intensive half-day workshop, sharing the most effective online strategies and tools being employed in successful fundraisng programs.

Special workshop guest, Paul Nazareth (canadahleps.org) will also share an expert Canadian perspective.

You'll leave this course with a digital fundraising plan tailor-made for your organization and its needs.  Together, we'll delve into:
  1. Different types of digital communications and when it's best to use them
  2. What you need to know about your donors before you choose what to invest in
  3. The nitty gritty of where and how to start using these tools effectively right away
  4. How to make simple, but hugely effective changes to your existing digital tools
  5. How to develop a testing culture that is guaranteed to make you look awesome
  6. How to get your boss on board

People at every skill level will get value out of this program – this is a chance for you to take a step back and build a digital program integrated with your offline communications that will make your fundraising pop.



Speakers
avatar for Jon Lloyd

Jon Lloyd

Head of European Campaigns, Mozilla
One of the world’s top digital fundraising and campaigning experts, Jon has a deep background in fundraising and marketing. He has honed his craft in digital-first organisations including SumOfUs.org and Mozilla Foundation.He’s passionate about sharing his knowledge with as many... Read More →
avatar for Paul Nazareth

Paul Nazareth

Vice President, Community Engagement, Canada Helps
CanadaHelps is North America’s largest online charity bringing donors and charities together since 2000. As Vice President of Community Engagement, Paul’s team works directly with over 18,000 charities across Canada. He has been a philanthropic advisor with the Scotiabank Group... Read More →