This event has ended. Visit the official site or create your own event on Sched.
Leading international and local experts giving you tools to enhance donor relationships, raise more money and make the world a better place.
Back To Schedule
Thursday, June 2 • 11:30 - 12:30
2-1: Mind Your Mary - the true confessions of a bequest donor LIMITED

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

Have you ever wished for a deeper understanding of your donors?  Yearned to learn what makes them tick and how to build authentic relationships that lead to more meaningful (and larger) gifts?

Meet Mary.

She’s a real person she been talking to David Kravinchuk her about her charitable giving for almost 30 years.  Recently, this bellwether bequest donor and focus group of one has been anecdotally confirming the most cutting edge market research related to gift planning:

Donors like her love to make bequests to charities!

Come to this session to learn:

  • where to find the ‘Marys’ at your organisation
  • how and when to communicate with Mary
  • what Mary’s 5 key objections are to naming your charity in her will
  • how to respond effectively so you can inspire Mary to make bequest gift
  • Effective and practical stewardship strategies to make sure Mary keeps your charity’s name in her will.

No matter how many staff your organisation has or the size of your gift planning budget, you will leave with a wealth of ideas you can implement right away.

Practical.  Strategic.  Compelling.


avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →

Thursday June 2, 2016 11:30 - 12:30 MDT
AGA: Ledcor Theatre